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Food Supply Chain in India

Analysing the Potential for International Business

Arpita Mukherjee‚ Tanu M. Goyal‚ Parthapratim Pal‚ Saubhik Deb

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About the Book

India is one of the largest food and grocery markets in the world and a large consumer of food products. Despite having a rich raw material base for food products, high food price inflation is becoming a major challenge facing the country. There is a shortage of supply due to issues in the food supply chain. The food supply chain is fragmented and only seven per cent of the perishable products are being processed. To counter this, the Indian government is offering several incentives to private and foreign investors in the food processing sector reflecting the government’s intention to attract investment. The large and unsaturated Indian market has attracted a number of foreign companies yet the country has not been able to be a part of their global production networks. There is a need for reforms in the food supply chain to enable India to reach out to its unrealised potential.    

  
Given this background, this report examines the opportunities and potential for international businesses in the food supply chain of India. The report tries to make international businesses better acquainted with the Indian market by providing detailed information about the central and state governments’ policies on the food supply chain. It highlights the barriers faced by international businesses in India and suggests a go-to-market strategy for international businesses. The report identifies the current and potential gains for India from the entry of foreign businesses and makes policy recommendation based on a clear understanding of the expectations and experiences of international businesses in India and global best practices. 

 

About the Author(s) / Editor(s)

Arpita Mukherjee is a Professor at Indian Council for Research on International Economic Relations (ICRIER), New Delhi. She has several years of experience in policy-oriented research working closely with the governments in India and the UK. She has conducted studies for various international organisations and Indian industry associations. Her research is a key contributor to India’s negotiating strategies in the on-going Doha Round of WTO negotiations, in bilateral trade agreements and in domestic policy reforms. She has a PhD in Economics from the University of Portsmouth, UK. Her research interests include: services, WTO, bilateral/regional agreements; infrastructure, FDI, agriculture reforms, retail, migration and labour market programmes. She has over 80 publications including books, journals, working papers and government reports. Dr Mukherjee has presented her research at various international and national conferences.
 

Tanu M. Goyal is a Research Associate at ICRIER. Her research interests include trade in services, foreign direct investment issues and retail. She has over five years of research experience and has worked on projects for the Government of India, Asian Development Bank (ADB), European Commission (EC), Konrad-Adenauer-Stiftung (KAS), Italian Trade Commission, among others. She has extensively worked on international agreements and has authored reports providing negotiating strategy for the bilateral agreements being negotiated by the Indian government. She has published several international and national journal articles, book chapters, reports and other popular media articles on policy and trade issues. She has a Masters degree in Economics with specialisation in world economy, from Centre of Trade and Development (CITD), Jawaharlal Nehru University, New Delhi.
 

Parthapratim Pal is a faculty member in the Economics Group at the Indian Institute of Management Calcutta (IIMC). He has a PhD from Jawaharlal Nehru University in New Delhi. He has done his Masters and MPhil in Economics from the same university. He has worked in the areas of macroeconomics, development, financial markets and international economy. Before joining IIMC, Prof Pal worked with the ICRIER and the Indian Institute of Foreign Trade, New Delhi. He has published his works in various national and international books and journals. He has also worked as external consultant for organisations like TERI (The Energy and Resources Institute) and Ministry of Commerce, Government of India.
 

 

Saubhik Deb is an economist and independent consultant. He has a PhD in Economics from Rutgers University, USA and an MA and MPhil from Jawaharlal Nehru University, New Delhi. He has worked as an Economist with World Bank at Washington DC. He has also worked as external consultant for ADB and ICRIER. He is working in the areas of development economics and open-economy macroeconomics and has published his works in various national and international journals.

 

Contents in Detail

List of Tables, Figures and Boxes

Abbreviations

Acknowledgements

Executive Summary

Introduction

   

1. Opportunity India: The Fast-Growing Food and Grocery Market

   

2. Regulatory Framework and Regulation in Food Supply Chain

  2.1     Regulatory Framework

2.2     Regulations Affecting Food Businesses

2.3     Incentives for Investment in the Food Supply Chain

   

3. Presence and Experiences of Select Global Players 

  in the Food Supply Chain

  3.1     Wholly-owned Subsidiary in the Manufacturing Sector

3.2     Franchising

3.3     Wholesale Trade/Cash-and-Carry Operations

3.4     Single-brand Retail Trade

3.5     Multi-brand Retail Trade

3.6     Sourcing from India

3.7     Exporting Products to India

3.8     Non-store Retail Formats

3.9     Logistics and Food Supply Chain

   

4. Barriers in the Food Supply Chain

  4.1.    Macroeconomic Issues

4.2.    Barriers Specific to the Food Supply Chain

   

5. Go-to-market Strategy for International Businesses

  5.1     Identify the Right Government Agency and State

5.2     Understand the Regulations 

5.3     Select the Right Mode of Entry

5.4     Know Your Consumers

5.5     Enhance the Product and Brand Visibility

          through Proper Marketing

5.6     Need for Proper Packaging

5.7     Significant Competition from Kirana Stores

5.8     Should not Expect Short-term Profits

5.9     Other Strategies

   

6. Current and Potential Gains for India from the Entry of 

  International Business in the Food Supply Chain

  6.1     Foreign Investments Inflows

6.2     Contribution to the Exchequer

6.3     Contribution to Employment and Skill Development

6.4     Creating Backward Linkages

6.5     Creating Forward Linkages: Benefits to the Consumer

   

7. Addressing the Policy Gap

  7.1     FDI Policy in Multi-brand Retail

7.2     Other Retail Regulations

7.3     Streamline the Sourcing and Supply Chain

7.4     Fiscal Reforms

7.5     Efficient Implementation of New Regulations

7.6     Rationalise Import Duties and Trade Policies

7.7     Enhance Trust and Collaboration in the Domestic Market 

          through Policy Intervention

7.8     Learn from Global Best Practices

7.9     Inter-government Collaboration and Information Sharing

   

  Conclusion

References

Appendix

 

Publisher AF Press
Publication Date 2014
Number of Pages 74
ISBN 9789332701380
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Academic Foundation (AF), based in New Delhi, is India’s leading independent publisher of academic/scholarly books in Social Sciences, specialising in Economics—Development Economics and Indian Economy in particular, and allied subjects.

About the Book

India is one of the largest food and grocery markets in the world and a large consumer of food products. Despite having a rich raw material base for food products, high food price inflation is becoming a major challenge facing the country. There is a shortage of supply due to issues in the food supply chain. The food supply chain is fragmented and only seven per cent of the perishable products are being processed. To counter this, the Indian government is offering several incentives to private and foreign investors in the food processing sector reflecting the government’s intention to attract investment. The large and unsaturated Indian market has attracted a number of foreign companies yet the country has not been able to be a part of their global production networks. There is a need for reforms in the food supply chain to enable India to reach out to its unrealised potential.    

  
Given this background, this report examines the opportunities and potential for international businesses in the food supply chain of India. The report tries to make international businesses better acquainted with the Indian market by providing detailed information about the central and state governments’ policies on the food supply chain. It highlights the barriers faced by international businesses in India and suggests a go-to-market strategy for international businesses. The report identifies the current and potential gains for India from the entry of foreign businesses and makes policy recommendation based on a clear understanding of the expectations and experiences of international businesses in India and global best practices. 

 

About the Author(s) / Editor(s)

Arpita Mukherjee is a Professor at Indian Council for Research on International Economic Relations (ICRIER), New Delhi. She has several years of experience in policy-oriented research working closely with the governments in India and the UK. She has conducted studies for various international organisations and Indian industry associations. Her research is a key contributor to India’s negotiating strategies in the on-going Doha Round of WTO negotiations, in bilateral trade agreements and in domestic policy reforms. She has a PhD in Economics from the University of Portsmouth, UK. Her research interests include: services, WTO, bilateral/regional agreements; infrastructure, FDI, agriculture reforms, retail, migration and labour market programmes. She has over 80 publications including books, journals, working papers and government reports. Dr Mukherjee has presented her research at various international and national conferences.
 

Tanu M. Goyal is a Research Associate at ICRIER. Her research interests include trade in services, foreign direct investment issues and retail. She has over five years of research experience and has worked on projects for the Government of India, Asian Development Bank (ADB), European Commission (EC), Konrad-Adenauer-Stiftung (KAS), Italian Trade Commission, among others. She has extensively worked on international agreements and has authored reports providing negotiating strategy for the bilateral agreements being negotiated by the Indian government. She has published several international and national journal articles, book chapters, reports and other popular media articles on policy and trade issues. She has a Masters degree in Economics with specialisation in world economy, from Centre of Trade and Development (CITD), Jawaharlal Nehru University, New Delhi.
 

Parthapratim Pal is a faculty member in the Economics Group at the Indian Institute of Management Calcutta (IIMC). He has a PhD from Jawaharlal Nehru University in New Delhi. He has done his Masters and MPhil in Economics from the same university. He has worked in the areas of macroeconomics, development, financial markets and international economy. Before joining IIMC, Prof Pal worked with the ICRIER and the Indian Institute of Foreign Trade, New Delhi. He has published his works in various national and international books and journals. He has also worked as external consultant for organisations like TERI (The Energy and Resources Institute) and Ministry of Commerce, Government of India.
 

 

Saubhik Deb is an economist and independent consultant. He has a PhD in Economics from Rutgers University, USA and an MA and MPhil from Jawaharlal Nehru University, New Delhi. He has worked as an Economist with World Bank at Washington DC. He has also worked as external consultant for ADB and ICRIER. He is working in the areas of development economics and open-economy macroeconomics and has published his works in various national and international journals.

 

Contents in Detail

List of Tables, Figures and Boxes

Abbreviations

Acknowledgements

Executive Summary

Introduction

   

1. Opportunity India: The Fast-Growing Food and Grocery Market

   

2. Regulatory Framework and Regulation in Food Supply Chain

  2.1     Regulatory Framework

2.2     Regulations Affecting Food Businesses

2.3     Incentives for Investment in the Food Supply Chain

   

3. Presence and Experiences of Select Global Players 

  in the Food Supply Chain

  3.1     Wholly-owned Subsidiary in the Manufacturing Sector

3.2     Franchising

3.3     Wholesale Trade/Cash-and-Carry Operations

3.4     Single-brand Retail Trade

3.5     Multi-brand Retail Trade

3.6     Sourcing from India

3.7     Exporting Products to India

3.8     Non-store Retail Formats

3.9     Logistics and Food Supply Chain

   

4. Barriers in the Food Supply Chain

  4.1.    Macroeconomic Issues

4.2.    Barriers Specific to the Food Supply Chain

   

5. Go-to-market Strategy for International Businesses

  5.1     Identify the Right Government Agency and State

5.2     Understand the Regulations 

5.3     Select the Right Mode of Entry

5.4     Know Your Consumers

5.5     Enhance the Product and Brand Visibility

          through Proper Marketing

5.6     Need for Proper Packaging

5.7     Significant Competition from Kirana Stores

5.8     Should not Expect Short-term Profits

5.9     Other Strategies

   

6. Current and Potential Gains for India from the Entry of 

  International Business in the Food Supply Chain

  6.1     Foreign Investments Inflows

6.2     Contribution to the Exchequer

6.3     Contribution to Employment and Skill Development

6.4     Creating Backward Linkages

6.5     Creating Forward Linkages: Benefits to the Consumer

   

7. Addressing the Policy Gap

  7.1     FDI Policy in Multi-brand Retail

7.2     Other Retail Regulations

7.3     Streamline the Sourcing and Supply Chain

7.4     Fiscal Reforms

7.5     Efficient Implementation of New Regulations

7.6     Rationalise Import Duties and Trade Policies

7.7     Enhance Trust and Collaboration in the Domestic Market 

          through Policy Intervention

7.8     Learn from Global Best Practices

7.9     Inter-government Collaboration and Information Sharing

   

  Conclusion

References

Appendix

 

Publisher AF Press
Publication Date 2014
Number of Pages 74
ISBN 9789332701380
Expected delivery date:
29 Jun Usually ready in 2-3 days.
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Food Supply Chain in India

Food Supply Chain in India

Regular price ₹ 995.00
Sale price ₹ 995.00 Regular price