High-value Crops and Marketing

Strategic Options for Development in Uttarakhand

Asian Development Bank‚ International Food Policy Research Institute

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About the Book

High-value crops and marketing…. studies the case of high-value agriculture in the state of Uttarakhand in the context of rapid changes in marketing at the national and international level. Uttarakhand is characterized by a significant number of opportunities in high-value agriculture. They include the presence of a high number of endemic crops, diversity in agro-climatic conditions, possibilities to produce for 'off-season' markets, organic production practices, the relative high education of producers, a strong agricultural research capacity, an active civil society, a competitive production environment and a location relatively close to terminal consumer markets, at least for part of the state. On the other hand, agriculture in Uttarakhand also faces significant challenges that limit the competitiveness of its farmers with farmers in other Indian states and outside India. 


These include the high number of small scattered farms creating problems of aggregation and transport costs, migration and land conversion, increasing water and climatic change problems, environmental vulnerability, wildlife attacks, and a problematic regulatory environment. This book looks at these problems in a holistic manner and suggest ways on how Uttarakhand can prepare itself better to take advantage of the changing agricultural marketing environment.


Rapid changes are being made in the processing sector and a retail revolution is sweeping through India. Uttarakhand needs to position itself to utilize these developments. Current high-value chains in the State are not adapted towards these new opportunities. In order to study the different issues that inhibit growth in high-value agriculture this study looks at five value-chains: off-seasonal vegetables (tomato), temperate fruits (apple), vegetables (potato), organic crops and herbal plants.


The study suggests that in order to promote inclusive high-value agricultural growth, the focus has to be on improving the competitive environment, on providing information and relevant research and on upgrading infrastructure.

 

About the Author(s) / Editor(s)

Asian Development Bank (ADB)

 

International Food Policy Research Institute (IFPRI)

 

Contents in Detail

List of Tables, Figures and Boxes
Foreword
Abbreviations and Acronyms

 

 

 


1. Introduction

 

 

2. Understanding the Setting and Context


2.1. Introduction


2.2. Physical Features and Geography


2.3. Some Demographic, Social and
       Economic Indicators

 

 

 


3. Where are Agricultural Markets Headed?


3.1. Changes in Food Demand


3.2. Modern Food Retail


3.3. Agricultural Export Markets

 

 

 

 

4. The Current State of High-value
    Agriculture


4.1. Overview Agriculture


4.2. Opportunities for High-value Crop
       Development


4.3. Challenges for High-value Crop Development

 

 

 

 

5. High-value Crop Marketing


5.1. Introduction


5.2. The APMC Act


5.3. Results from a Wholesale Market Survey


5.3.1. Data and Methodology


5.3.2. Descriptive Statistics


5.3.3. Problems with the Broker System


5.3.3.1. Ineffective Regulations


5.3.3.2. The Confusing Role of
             Wholesalers versus Brokers


5.3.3.3. Incomplete Information Transmission


5.3.3.4. Limited Service Delivery


5.3.3.5. Lack of Competition with
            the Broker System


5.3.4. Reasons for Resilience of
         the Broker System


5.3.4.1. Low Transaction Costs


5.3.4.2. Access to Insurance and Credit


5.3.4.3. Access to Input Advances


5.3.5. Broker Economics


5.3.6. Conclusions and Implications

 

 

 

 

6. High-value Crop Chain Analysis


6.1. Introduction


6.2. An Overview of High-value Chains


6.2.1. Horticulture


6.2.2. Organic Crops


6.2.3. Medicinal, Aromatic and
         Culinary Herbs


6.2.4. Seeds


6.2.5. Floriculture


6.3. Simulations on the Pay-offs
       for Interventions


7. The Way Forward

 


References

 


Annex: Insights in High-value Commodity
            Chains

 

Annex I—Fruits: The Case of Apples


I.1. Methodology


I.2. Production


I.2.1. The Indian Situation


I.2.2. The Situation in Uttarakhand


I.3. Marketing Channels


I.4. Wholesale, Retail and Demand


I.5. Conclusions

 

 

 

Annex II—Vegetables: The Case of Potatoes


II.1. Methodology


II.2. Production


II.2.1. The Indian Situation


II.2.2. The Situation in Uttarakhand


II.3. Marketing Channels


II.4. Wholesale, Retail and Demand


II.5. Conclusions

 

 


Annex III—Off-season Vegetables: The
                  Case of Tomatoes


III.1. Methodology


III.2. Production


III.2.1. The Indian Situation


III.2.2. The Situation in Uttarakhand


III.3. Marketing Channels


III.4. Wholesale, Retail and Demand


III.5. Conclusions

 

 

 

Annex IV—Organic Farming


IV.1. Introduction


IV.2. Global Trends in the Organic Food
         Sector

 

IV.3. The Uttarakhand Context


IV.4. Case Studies


IV.4.1. Sunstar Overseas Ltd.


IV.4.2. UOCB


IV.4.3. INHERE


IV.5. Common Threads and Lessons
         from the Case Studies

 

IV.6. Conclusions

 

 

 


Annex V—Medicinal, Aromatic and
                Culinary Herbs


V.1. Introduction


V.2. Global and National Demand in Herbal
        Industry


V.3. Institutional Channels of Production
       and Marketing


V.4. The Medicinal and Aromatic Plants
       Supply Chain


V.5. Sustainability of Medicinal Plants Promotion:
       Cultivation versus Collection


V.6. Paving the Path for Sustainable
       Herbs Cultivation


V.7. Case Studies


V.7.1. The Case of Sanjeevani
          Ayurvedshala


V.7.2. Flex Foods Ltd.


V.8. Conclusions

Publisher AF Press
Publication Date 2009
Number of Pages 132
ISBN 9788171887583
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Academic Foundation (AF), based in New Delhi, is India’s leading independent publisher of academic/scholarly books in Social Sciences, specialising in Economics—Development Economics and Indian Economy in particular, and allied subjects.

About the Book

High-value crops and marketing…. studies the case of high-value agriculture in the state of Uttarakhand in the context of rapid changes in marketing at the national and international level. Uttarakhand is characterized by a significant number of opportunities in high-value agriculture. They include the presence of a high number of endemic crops, diversity in agro-climatic conditions, possibilities to produce for 'off-season' markets, organic production practices, the relative high education of producers, a strong agricultural research capacity, an active civil society, a competitive production environment and a location relatively close to terminal consumer markets, at least for part of the state. On the other hand, agriculture in Uttarakhand also faces significant challenges that limit the competitiveness of its farmers with farmers in other Indian states and outside India. 


These include the high number of small scattered farms creating problems of aggregation and transport costs, migration and land conversion, increasing water and climatic change problems, environmental vulnerability, wildlife attacks, and a problematic regulatory environment. This book looks at these problems in a holistic manner and suggest ways on how Uttarakhand can prepare itself better to take advantage of the changing agricultural marketing environment.


Rapid changes are being made in the processing sector and a retail revolution is sweeping through India. Uttarakhand needs to position itself to utilize these developments. Current high-value chains in the State are not adapted towards these new opportunities. In order to study the different issues that inhibit growth in high-value agriculture this study looks at five value-chains: off-seasonal vegetables (tomato), temperate fruits (apple), vegetables (potato), organic crops and herbal plants.


The study suggests that in order to promote inclusive high-value agricultural growth, the focus has to be on improving the competitive environment, on providing information and relevant research and on upgrading infrastructure.

 

About the Author(s) / Editor(s)

Asian Development Bank (ADB)

 

International Food Policy Research Institute (IFPRI)

 

Contents in Detail

List of Tables, Figures and Boxes
Foreword
Abbreviations and Acronyms

 

 

 


1. Introduction

 

 

2. Understanding the Setting and Context


2.1. Introduction


2.2. Physical Features and Geography


2.3. Some Demographic, Social and
       Economic Indicators

 

 

 


3. Where are Agricultural Markets Headed?


3.1. Changes in Food Demand


3.2. Modern Food Retail


3.3. Agricultural Export Markets

 

 

 

 

4. The Current State of High-value
    Agriculture


4.1. Overview Agriculture


4.2. Opportunities for High-value Crop
       Development


4.3. Challenges for High-value Crop Development

 

 

 

 

5. High-value Crop Marketing


5.1. Introduction


5.2. The APMC Act


5.3. Results from a Wholesale Market Survey


5.3.1. Data and Methodology


5.3.2. Descriptive Statistics


5.3.3. Problems with the Broker System


5.3.3.1. Ineffective Regulations


5.3.3.2. The Confusing Role of
             Wholesalers versus Brokers


5.3.3.3. Incomplete Information Transmission


5.3.3.4. Limited Service Delivery


5.3.3.5. Lack of Competition with
            the Broker System


5.3.4. Reasons for Resilience of
         the Broker System


5.3.4.1. Low Transaction Costs


5.3.4.2. Access to Insurance and Credit


5.3.4.3. Access to Input Advances


5.3.5. Broker Economics


5.3.6. Conclusions and Implications

 

 

 

 

6. High-value Crop Chain Analysis


6.1. Introduction


6.2. An Overview of High-value Chains


6.2.1. Horticulture


6.2.2. Organic Crops


6.2.3. Medicinal, Aromatic and
         Culinary Herbs


6.2.4. Seeds


6.2.5. Floriculture


6.3. Simulations on the Pay-offs
       for Interventions


7. The Way Forward

 


References

 


Annex: Insights in High-value Commodity
            Chains

 

Annex I—Fruits: The Case of Apples


I.1. Methodology


I.2. Production


I.2.1. The Indian Situation


I.2.2. The Situation in Uttarakhand


I.3. Marketing Channels


I.4. Wholesale, Retail and Demand


I.5. Conclusions

 

 

 

Annex II—Vegetables: The Case of Potatoes


II.1. Methodology


II.2. Production


II.2.1. The Indian Situation


II.2.2. The Situation in Uttarakhand


II.3. Marketing Channels


II.4. Wholesale, Retail and Demand


II.5. Conclusions

 

 


Annex III—Off-season Vegetables: The
                  Case of Tomatoes


III.1. Methodology


III.2. Production


III.2.1. The Indian Situation


III.2.2. The Situation in Uttarakhand


III.3. Marketing Channels


III.4. Wholesale, Retail and Demand


III.5. Conclusions

 

 

 

Annex IV—Organic Farming


IV.1. Introduction


IV.2. Global Trends in the Organic Food
         Sector

 

IV.3. The Uttarakhand Context


IV.4. Case Studies


IV.4.1. Sunstar Overseas Ltd.


IV.4.2. UOCB


IV.4.3. INHERE


IV.5. Common Threads and Lessons
         from the Case Studies

 

IV.6. Conclusions

 

 

 


Annex V—Medicinal, Aromatic and
                Culinary Herbs


V.1. Introduction


V.2. Global and National Demand in Herbal
        Industry


V.3. Institutional Channels of Production
       and Marketing


V.4. The Medicinal and Aromatic Plants
       Supply Chain


V.5. Sustainability of Medicinal Plants Promotion:
       Cultivation versus Collection


V.6. Paving the Path for Sustainable
       Herbs Cultivation


V.7. Case Studies


V.7.1. The Case of Sanjeevani
          Ayurvedshala


V.7.2. Flex Foods Ltd.


V.8. Conclusions

Publisher AF Press
Publication Date 2009
Number of Pages 132
ISBN 9788171887583
Expected delivery date:
27 Jun Usually ready in 2-3 days.

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High-value Crops and Marketing

High-value Crops and Marketing

₹ 795.00
₹ 795.00