{"product_id":"development-narratives-copy-3","title":"Supermarket for Rural Customers","description":"\u003cdiv id=\"display\"\u003e\n\u003cdiv id=\"yourdiv\"\u003e\n\u003cdiv id=\"display_right\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eAbout the Book\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eThis book showcases a community-oriented business network which is functioning as a retail\/supermarket franchising model in the state of Gujarat in India. The network is operating under the banner of ‘Hearty Mart’—an organisation which is the brainchild of Nadeem Jafri, the franchiser-entrepreneur. Since Nadeem belongs to the family of a sect-head of the Shia Momin community, his religious superior position in his community has given him an opportunity to build a ‘community-oriented’ franchising network (i.e. a network that has engaged his community people as franchisees) of the Hearty Mart supermarket chain in rural areas. Two important dimensions are attached with this new retail model—one, the ‘organisational aspect’ of a small-scale supermarket chain and, two, the concept of ‘social entrepreneurship’. This book delves deeper into these two interesting aspects and comes up with detailed observations. Local customers’ views have also been documented in the book.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"d_normalheder\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2 class=\"d_normalheder\"\u003e\u003cspan\u003ePraise for this book\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003eThe book is a welcome addition to the growing literature on social entrepreneurship, a rather nascent field of enquiry. It beautifully unravels the intricacies \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003einvolved in emergence, survival and growth of a community based social enterprise, with all its triumphs and tribunals. It is a very interesting reading for academicians and managers alike.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cstrong\u003e— Dr Dinesh Awasthi\u003c\/strong\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e     Former Director, Entrepreneurship Development Institute \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e     of India, Gandhinagar, Gujarat.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eScholars and students who are studying organisation of franchisee development, marketing, social enterprise, community network in business development, new brand creation, and rural customer behaviour in India would definitely benefit a lot from this book. Besides, companies reluctant to promote \u003c\/span\u003e\u003cspan\u003esupermarket franchise in rural areas can certainly learn a good lesson from this study.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e— Dr C.N. Ray\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e     Professor, CEPT University, Ahmedabad, Gujarat.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"d_normalheder\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2 class=\"d_normalheder\"\u003e\u003cspan\u003eAbout the Author(s) \/ Editor(s)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cstrong\u003eSubrata Dutta\u003c\/strong\u003e is an Associate Professor at the Sardar Patel Institute of Economic and Social Research (an ICSSR Institute) \u003c\/span\u003e\u003cspan\u003ein Ahmedabad, India. His research focuses on entrepreneurship, rural industrialisation, and economics of rural growth linkages, among others. He received his PhD degree in Social Sciences (Economics) from Wageningen University in the Netherlands, and has published papers in national and international journals.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cstrong\u003eMunish Alagh\u003c\/strong\u003e is a Senior Fellow of Indian Council of Social Science Research (ICSSR), based at Sardar Patel Institute of Economic and Social Research, Ahmedabad. He has completed his PhD from University of Mumbai in the area of agricultural markets and price response. He has written three books and numerous articles. His academic papers have been published in reputed Indian journals such as Economic and Political Weekly, Indian Journal of Agricultural Economics etc. He has been teaching and doing research in reputed institutes for the last 20 years, including 10 years as a faculty of Economics in Ahmedabad University’s MBA department.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"glossymenu\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"glossymenu\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 class=\"glossymenu\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2 class=\"glossymenu\"\u003eContents in Detail\u003c\/h2\u003e\n\u003cdiv class=\"glossymenu\"\u003e\n\u003ca class=\"menuitem submenuheader\" href=\"http:\/\/academicfoundation.org\/#\"\u003e\u003cspan class=\"accordsuffix\"\u003e\u003c\/span\u003e\u003c\/a\u003e\n\u003cdiv class=\"submenu\"\u003e\n\u003cdiv\u003e\u003cspan\u003eList of Tables and Figures\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eForeword\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAcknowledgements\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e1. Introduction\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e    Background\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eSome Relevant Issues\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eObjectives of the Study\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eMethod of Investigation\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eChapter Organisation\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e2. The Structure of Hearty Mart\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eThe Entities in Hearty Mart System\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eThe Three Entities and their Interrelationships\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eThe Hearty Mart System\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eInferences about the Relation between the Entities\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eMonitoring of the Integrated System\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eThe Value Chain Model and the Hearty Mart System\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e3. Social Entrepreneurship and Islamic Views of Entrepreneurship\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eThe Concept, Features and Perspectives of Social Entrepreneurship\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eWinning Factors for Social Enterprises\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eSocial Entrepreneurs: Faith in Markets and Contribution to Poverty Alleviation\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eDo Islamic Ethics have anything to do with (Social) Entrepreneurship?\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIslamic Ethics, Livelihood and Entrepreneurship\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eThe Principles of Islamic Ethics in Building an Enterprise\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eConclusion\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e4. Some Conceptual Issues of a Community-Oriented Franchising Model\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eCommunity-based Franchising\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eCommunity-based Organisation: An Initial Description of Concepts and Themes\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eFranchising Model: Some Detailed Theoretical Underpinning\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eNew Franchising Model: Contracts,Information and Incentives\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eContracts, Ownership and Property Rights\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIssues Related to Information\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eInstitutional Trust as Social Capital\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eComplimentarity between Strategies and Activities\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eConclusion\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e5. Analysis of the Hearty Mart Model from the Perspectives of Social Entrepreneurship\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eBottom of Pyramid\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eInnovative and Creates Social Value\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eFinancial Self-Sufficiency\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eAccessibility, Usability and Affordability for the Customer\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eScalability\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eCharismatic and Visionary Leader, and Strong, Committed\u003cbr\u003e           and Value-driven Management Team\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eSome Islamic Influences\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eConclusion\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e6. Behavioural, Institutional and Organisational Responses of the\u003cbr\u003e    Hearty Mart Franchiser and Franchisees\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eA Supermarket Format in Rural Setting\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eOrganisation, Coordination and Motivation\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eDecision-making and Coordination\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eThe Motivation Factor and Opportunity\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eProperty Rights and Transaction Costs in the Hearty Mart Franchising System\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eInstitutional Trust and Reputation Building\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIssues Related to Information\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eSupport System\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eFranchisee Development in Villages:\u003cbr\u003e          Analysis of Different Characteristics of the Individual Franchisees\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eFranchisee Development: Bounded Rationality\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eFranchisee Development:\u003cbr\u003e          Religious Bond and Organisation Building through Franchising\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eDegree of Autonomy in Hearty Mart Model\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eSome Further Observations\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eFlexibility in Product Range\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eSome Strategies\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eConclusion\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e7. Hearty Mart from the Lenses of the Customers  \u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eCustomer’s Visits (Number of Days in a Month) at Hearty Mart Stores\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIncome Pattern of the Customers\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eAccessibility to Non-Hearty Mart Stores\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eFrequency of Visit to Non-Hearty Mart Store\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eDiscounts\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eHome Delivery Services\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003ePurchasing Pattern\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eComparison of Services between Hearty Mart Stores and Other Stores\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eQuality of Products at Hearty Mart\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eAccessibility\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eStock Availability\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIndentifying the Product in the Store\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eRange of Brands\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eBilling Experience\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eDisplay of the Items and their Cleanliness\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eAvailability of Credit\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eCustomers’ Responses about Hearty Mart Staff\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eConclusion\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003e8. Concluding Observations\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eIntroduction\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eSocial Aspects\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eOrganisational Aspects\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eInstitutional Aspects\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eConcluding Remarks\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e    \u003cspan\u003eReferences\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ctable style=\"width: 100%; height: 78.3752px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 51.6006%; height: 19.5938px;\"\u003ePublisher\u003c\/td\u003e\n\u003ctd style=\"width: 47.9553%; height: 19.5938px;\"\u003eAF Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 51.6006%; height: 19.5938px;\"\u003ePublication Date\u003c\/td\u003e\n\u003ctd style=\"width: 47.9553%; height: 19.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e2017\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 51.6006%; height: 19.5938px;\"\u003eNumber of Pages\u003c\/td\u003e\n\u003ctd style=\"width: 47.9553%; height: 19.5938px;\"\u003e174\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 51.6006%; height: 19.5938px;\"\u003eISBN\u003c\/td\u003e\n\u003ctd style=\"width: 47.9553%; height: 19.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e9789332704275\u003c\/span\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Subrata Dutta‚ Munish Alagh","offers":[{"title":"Hardcover \/ ENG- English \/ market","offer_id":51286425928001,"sku":null,"price":995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/9067\/5009\/files\/SUpermarket_front.png?v=1768905651","url":"https:\/\/www.academicfoundation.com\/products\/development-narratives-copy-3","provider":"Academic Foundation | AF Press","version":"1.0","type":"link"}